Explore Rich Mix
Are you looking for your big break in the world of design and advertising? As well as awarding the best in commercial creativity, D&AD discovers and inspires the next generation of creative talent. Join us to unearth what goes on in the Judging room and become a Judge yourself, then get all the tools you need to crack a client brief.
Three workshops organised by SheSays, a global creative network for women including ‘Sex objects and love interests: The portrayal of women in the media’ and ‘Sharing the spotlight: Changing the media landscape.’ With marketers from Facebook, Instagram and Universal Music, join the discussion with experts from the world of film, advertising and media.
Sex objects and love interests: The portrayal of women in the media
For far too long, the majority of female characters in film have merely supported male leads as sex objects or love interests, without worthy motivations of their own. Unfortunately the same can be said about advertising. Given the positive impact on awards, audiences and box office sales, Hollywood is finally starting to recognise the importance of realistic female characters and that female creatives are necessary to create, produce and direct them. It seems the advertising industry is – slowly but surely – learning by example. In this talk, we explore the way women are portrayed in the media, the impact this has on the world we live in, and how things are changing for the better.
Innovation and the Importance of Empathy
In this talk, Vimla focusses on the importance of innovation and how our working environments can hold us back or help us fly. More often than not, empathy is key to understanding, not only those around us, but our clients and ourselves so that we can truly be innovative. From her personal experience, Vimla discusses the importance of a balanced perspective on having the right working environment for both sexes in the industry.
Sharing the spotlight: Changing the media landscape
This talk will be followed by a panel discussion with experts from the world of film, advertising and music. Our expert panellists will discuss the objectification and characterisation of women in the wider media and ask how much responsibility lies with the content makers. As consumers, viewers and readers, we will also debate the impact we can have on the outcome.
Julie Seal – Creative Strategist, Facebook & Instagram, Ali Hanan – Creative Director & Founder of Creative Equals, Isobel Mascarenhas – Casting director and diversity campaigner at ImageFictionFilms, Olivia Nunn – Head of Marketing at Islands Records (Universal Music), Vimla Appadoo – Director at SheSays
Film Weekend Day 1
Zealous X Film
10:30 - 20:00
Come and experience a varied selection of short movies, from animation to abstract, to video installations and music videos. Short movies will be played throughout the day on a loop (90mins of short movies, followed by a 30min break).
Inspired by Toogood 002 clothing Collection, ‘One Day’ follows two workers in search of individuality in a mysterious pagan-like Blue World. Constrained in a monotonous culture and the overshadowing power of the idols, the protagonists’ contained emotions inevitably explode.
Trapped by his own guilty conscience, Patrick falls into a dark, surreal world where he must confront the truth about a heinous crime he may or may not have committed. The truth could save him or condemn him to everlasting misery.
'Orpheus the penguin'
A loose adaptation of the Greek myth of Orpheus and Eurydice, where Orpheus the penguin goes on a search for his lost mate. This film was fully animated with watercolours, and then composited in After Effects.
'Clock - Piano'
A stop motion film about an alcoholic failure of a piano tuner whose addiction is enabled by his employer who is in love with him, and knows he will fail, this is done so she can be close to him.
Every day, Geoff – the Sandyman – heads to his strip of beach. He spends three hours or more a day, sometimes in unbearable heat, crafting a design in the sand, only for it to be washed away once the tide comes in.
'Turbulence in the chamber'
What is ‘The Cloud’ and how is it affecting our lives? The People’s Cloud is a project investigating the acoustic ecology and impact of cloud computing on the lives of those who use it, the places it is physically located in and the people who work to maintain it.
A simulacra of nature. “Today abstraction is no longer that of the map, the double, the mirror, or the concept. Simulation is no longer that of a territory, a referential being, or a substance. It is the generation by models of a real without origin or reality: a hyperreal.
A short film that tells a fantastical tale of a beautiful couple in beautiful surroundings – it should have been the start of the ultimate love story. But a romantic meal turns dark when they discover a hidden mirror which shows their true reflection.
Ghazala is the story of a snail shell and of its power over the potter whose living depends on it, his daughter who has longed for it and the young boy who finds it.
'Most shocking second a day video'
'Tea for two'
An ailing grump, Jim and his eccentric but loving wife, Alice anxiously await customers in an idyllic, but very quiet, village teashop. As time ticks deeper into the lunch hour, the elderly couple grows increasingly concerned by the empty chairs and tables they’re desperate to fill. However, when a couple of unsuspecting customers eventually walk through the door, they find themselves greeted with a far from normal service – and a lot more than a pot of tea and slice of cake gets served.
'Tomorrow at noon'
The Future. 99% of humanity connect to the cloud via brain chips, yet the 1% are forgotten in this perfect world. But tomorrow, at noon, a terrorist network will hack the cloud, and humanity itself. This film entirely made in just 48 hours for Sci-Fi London’s 2014 challenge.
'Experiments with Noise No. 3 'Vivarta''
Reflecting on colour, the anthropology of noise, our perception of listening, the film alludes to early optical film experiments with sound and visuals, sometimes called ‘colour music’ and plays with the experience of a persistence of vision.
Performance Day 5
When you buy one ticket you get access to these 3 performances below
'A dance for the end of the world'
The world is ending. Join one last dance. ‘A Dance for the End of the World’ combines dance, mime, text, music, soundscape and visual design to guide the audience through a communal celebration of the apocalypse.
Questioning how people naturally want to give meaning to what they see. This dance piece is a confusing, hypnotising, bizarre and occasionally frantic quartet where four dancers persistently explore patterns in and around the space.
A performance about eggs and identity. An eggsploration of the self. A quest to the immutable yolky centre of who we are. A fusion of theatre and circus; acrobatics & egg yolk manipulation; and a lot of mess. Because eggs are messy, and so are humans.